What aspect of air travel does IATA NOT focus on?

The primary focus of the International Air Transport Association (IATA) involves aspects crucial to the aviation industry's operational effectiveness, which includes safety, environmental sustainability, and quality improvement initiatives. While ticket pricing does relate to the airline industry, IATA does not directly engage in setting prices for flight tickets. Instead, IATA provides a framework and standards for the airline industry, including efforts to enhance operational safety and environmental performance. By concentrating on standardization and best practices, IATA indirectly influences factors that might affect pricing but does not take an active role in determining ticket prices. Thus, focusing on flight ticket pricing does not align with the core objectives of IATA.